Every team and individual is different. Using our knowledge of multi-sports environments plus being lead lights in academic studies, we bring the latest learnings and knowledge to our clients. Designing bespoke programmes and services that fit every client’s specific needs.

Data Science

Once a reliable data set has been established we have the expertise to apply machine learning and data science to the data to create accurate models. This is the next step in taking analysis from being diagnostic into predictive analysis which has incredibly powerful implications when reviewing performance, profiling opposition and scouting.


This is an example of a bespoke project.

The Rugby Football Union (RFU)

High performing teams can gain further improvements from the introduction and monitoring of key performance indicators. Within Rugby Union, Insight holds the prestigious sports analysis contract with the RFU. As a result of excellent customer service we continue to develop services with the RFU, and associated organisations, within the Elite rugby game, some as part of the contract and others as additional services.

Examples of some of our recent bespoke projects include:

Injury risks associated with tackling in Rugby Union
The objective was to examine factors associated with tackling in Rugby Union and to assess the impact on the risk of injury.

A cohort design was created over two-seasons (2003/04 and 2005/06) with video analysis. The study involved 13 English Premiership clubs with over 645 participating players.

Experimental Law Variations (ELVs) on behalf of Six Nations
In 2008 views of Six Nations were presented to the International Rugby Board (IRB). The study involved analysis of over 300 games from the Northern and Southern hemispheres and resulted in a detailed analysis and a final report on the effects of experimental law variations on the game.