Every sports team and individual is different.

Our extensive knowledge of multi-sports environments, which has resulted in being lead lights in various academic studies, means we bring the latest learnings and understanding to our clients. This is also reflected in the design of bespoke programmes and services to fit each client’s specific needs.

Data Science

Once a reliable data set has been established, we expertly apply machine learning and data science to the data to create accurate models.

This takes analysis from being simply diagnostic to highly predictive. A step change which has incredibly powerful implications - to review performance, profile opposition and scout new signings.


This is an example of a bespoke project.

The Rugby Football Union (RFU)

High performing teams gain further improvements from the introduction and monitoring of key performance indicators (KPI's). Within Rugby Union, Insight hold the prestigious sports analysis contract with the RFU.

To exceed customer expectation and build on our strong relationship, we continually develop the services we deliver for the RFU, and associated organisations within the Elite rugby game - some contractually and others as additional services.

Examples of recent bespoke projects include:

Injury risks associated with tackling in Rugby Union
The objective of this project was to examine factors associated with tackling in Rugby Union and assess impact for risk of injury.

A cohort design was created over a two-season period (2003/04 and 2005/06), with video analysis.

The study involved 13 English Premiership clubs with over 645 players participants.

Experimental Law Variations (ELVs) on behalf of Six Nations
A detailed analysis and final report on the effects of experimental law variations on the game, based on views of the 2008 Six Nations, presented to the International Rugby Board (IRB).

The study involved analysis of over 300 games from the Northern and Southern hemispheres.