J Cromack

Chief Innovation Officer

J studied Business Studies at the University of Derby and started to put his knowledge and expertise to good use immediately in technology companies. Becoming CEO of TripleArc Plc by 2002. Office2Office Plc acquired the company in 2008. J remained with the AccessPlus division, delivering business critical services and later as Managed Services Development Director, creating cross-selling opportunities across the sectors of the group.

In 2010 J became CEO at The GIG at DST, a leading Customer Engagement Agency in the UK and USA. He was responsible for delivering competitive advantage to their clients, and their businesses. Achieving this via timely, relevant and effective marketing communications, and by harnessing knowledge of Big Data, cutting edge analytics and the latest technologies.

Since 2015 J founded BigDataHound, co-founded Revolve24 - a cycling endurance event, and become CEO of MyLife Digital Subsidiary Wood for Trees Ltd, which focuses on analytics in the charity sector. In 2016 following the acquisition of PGIR by MyLife Digital, J assumed leadership of Insight.

J is now the Chief Innovation Officer for MyLife Digital.

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