Insight fields a team of highly experienced performance analysts, supported by a strong team who study sports and data sciences and on our acclaimed internship programme. They provide invaluable additional support to our clients.

The team is highly regarded and has experience of performance analysis and data management in a wide range of sports sectors and teams. They consistently deliver an excellent level of customer satisfaction. Demonstrating a flexibility to change in a fast-moving environment.

Ex-Bath and England Rugby player and coach John Hall founded Insight in 2003. Originally called PGIR (Performance and Growth in Rugby), the company now operates as part of a wider team, powered by MyLife Digital. John Hall is now CEO of the MyLife Digital Group. J Cromack leads Insight together with Director of Elite Sport, Mike Hughes and Director of Performance Solutions, Duncan Locke.