The Insight team are highly experienced performance analysts, supported by a strong team who study sports and data sciences whilst on our acclaimed internship programme. All provide invaluable additional support to our clients.

The team is highly regarded and has experience of performance analysis and data management across a wide range of sports sectors and teams. They consistently deliver excellent customer satisfaction, demonstrating flexibility to change in a fast-paced environment.

Ex-Bath and England Rugby player and coach John Hall founded Insight in 2003. Originally called PGIR (Performance and Growth in Rugby), the company now operates as part of a wider team, powered by MyLife Digital.

J Cromack, MyLife Digital's Chief Innovation Officer, leads Insight together with Director of Elite Sport, Mike Hughes and Director of Performance Solutions, Duncan Locke.